The following guest post is from Randall McCarley of 14th Colony
With Steven on vacation I thought I’d take advantage of this chance to conquer his website!
Or at least contribute a post.
Of all the edges I know of, embracing amazing design is the easiest, the fastest and the one with the most assured return on investment.
—Seth Godin Free Prize Inside
Looks matter. We don’t always want to face it, but it’s true. People will make judgments about the quality inside based on looks alone. A pretty package gets more attention every time. So how can you make your posts more attractive to help guarantee they get read?
A couple of weeks ago Darren Rowse asked readers should (external) links open in a new window?. Actually Darren had been asked by one of his readers and Darren was smart enough to know the question would make for a good blog post so he asked the rest of us. Today he read through all the comments and posted the results and surprisingly ProBlogger readers preferred to have a new window 54% to 45%. Surprising, because I think this is one of the worst things a site can do.
Last fall Firefox 2.0 and IE7 changed the way we develop sites. On Monday Apple released a beta version of its Safari web browser which you can download and run on a Windows machine. If you’re like me and develop sites on Windows this is welcome news.