One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch. Turning round again with a One, Two, Three, he jumped up, but with no greater success. Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.
It is easy to despise what you cannot get.
—The Fox and the Grapes (Aesop’s Fables)
People are physically, psychologically, and socially influenced by color. Color has been found to have connections to health and it can help set the mood through which your designs are seen.
Color is the most relative medium in art
We all perceive light and color differently. What you see as red is different than what I see as red, though we’ll both call it red. How color affects us and how we react to it is also different for each of us. Color is relative.
When you first come across a new design where does your eye go? What’s the first thing you see on the page? Where in the design is your attention drawn? The answer to all three questions is one of dominance.