Structures As Patterns and Textures: The Elements Of Design Part IV

Structures, specifically patterns and textures, are used to differentiate one form from another and a form from it’s surrounding space. They also add interest, depth, and a sense of realism to your design. They can be added to individual forms or to the space around forms and they are created through organized or random structuring of elements.
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Forms: Surfaces And Planes, Volumes And Mass: The Elements Of Design Part III

Last week we looked at zero and one dimensional elements, namely the point or dot and the line. This week we’ll add a couple of dimensions and talk about surfaces and planes (2D) and then move on to volumes (3D). Throughout we’ll consider the ideas of visual mass and weight.
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Points, Dots, And Lines: The Elements Of Design Part II

When it comes to working with elements in a design we have two basic classes to work with. We have positive forms and negative space. The most basic form we can use is the abstract point or it’s concrete sibling the dot. We can build up points or dots so they become lines which is our second most basic element.
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The Elements Of Design Part I: Introduction

Last week I walked through some definitions of visual grammar. We talked about objects and structures, both abstract and concrete, as well as activities and relations. These objects and structures make up most of the design elements we have at our disposal.
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Visual Grammar: How To Communicate Without Words

I often use the phrase “visual design” when describing what we do as web designers. Recently I came across what I think is better phrase, “communication design.” When we design and build websites our goal is usually to communicate something to an audience.

Communication requires language. That language can be aural as in the spoken word, it can be gestural as in sign language, or it can be visual as in design. The more you understand any language the better you can communicate using that language. The visual language of design is no exception.
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