DBI Sala Safety is an ecommerce site selling a wide variety of fall protection and safety equipment. I was tasked with moving the existing osCommerce site to a new WordPress driven ecommerce platform. This included conversion of the existing database to one that would work with the Shopp ecommerce plugin.
A major consideration in the redesign was how to best organize many products for sale on the site. Over the course of several discussion myself and the site owner were able to overhaul the entire information architecture for the site.
The design is built on an organic 4 column grid. Colors stick with a simple red, green, and blue palette. In addition to design and development, I was given the task of reworking content across the site.